Web and Video

Opens with band. We are being suitably entertained as we wait. Biggest… sneak peeks… ever.

Peter is being a jerk.  OK, we’re on - it’s deHaan vs deHaan blogging!

5:42 and the fun starts.. very loudly. The room is shaking the volume is turned up so much…

Michael Gough.
- 3 activities tonight… 2 repeats and 1 new thing

1) MAX awards (designers, developers, governments, enterprises) Canada, Hong Kong, Germany, Singapore.

As the momentum builds, competition gets tougher.
Going to show you the finalists, 2 competitors — then we give the award to 1 of them.
At the end, People’s choice award.

Honorable mentions

Advertising and Branding
* Incredibly MINI (the new Mini) — Interone Worldwide GmbH
* The Passenger — Fuel Industries, Karbon Arc
Winner: Interone Worldwide GMBH.

Communication and collaboration
* Scenario based interactive mulitplayer simulation — Hong Kong Police Force
* Online marketplace for manufacturing industry — MFG.com
Winner: MFG.com

Enterprise
* GES Intellikit — GES Exposition SErvices and Four Point Solutions Ltd.
* Wachovia Corp - SErvice Request Managemennt (SRM) Workflow — Wachovia Corp and Cardinal Solutions Group, Inc
Winner: Wachovia Corp / Cardinal Solutions Group.

Mobility and Devices
* OwnTape — Dalrus Pte Ltd
* Shockwave Minis — Shockwave & Addicting Games an MTV Networks Company
Winner: Shockwave & Addicting Games

Public Sector
*International Space Station - interactive reference guide — Nasa
* OASSIS - Operation Against Smugglers Initiative on Safety and Security — US Border Patrol - Homeland Security
Winner: NASA

RIAs
* BMC Dashboards for BSM — BMC Software
* eBay Desktop — eBay and EffectiveUI
Winner: eBay and EffectiveUI

Video
* BBDO for HBO Voyeur - Big Spaceship
* ILM’s The Show - The visual effects of Pirates of the Caribbean 2 DHAP Digital Inc
Winner: Big Spaceship

People’s Choice
Winner: eBay Desktop
‘
Welcoming Brady Forrest — Ignite Awards
Ignite awards.
Ignite talk series where everyone gets 20 slides, 15 seconds per slide — here to present the winners of an Ignite

Presenters:
R. Hoekman Jr. — Everthing is important: the effects of a tiny change to WordPress.com
Greg Sadetsky — Mapping with AIR

!!!!!!!!!!!! Sneak peeks!!!!!!!!!!!!!!
Mike Downey and Mark up as blues brothers. Disclaimer: “Adobe is under no obligation to release any of the technology shown here today in any current future product or service”

SMS voting to voite for your favorite using real-time SMS system (CF and Flex), winner receives an iPod touch.

First sneak:
Karl Soule and Karl Miller.
Both of them are dressed up as blue man group.
Communicating visually with visual communicator - brand new to Adobe. It is a different paradigm for working with video production and presentations. No editing - no timeline. Mimics how live broadcast is handled. They had 3rd graders making professional looking videos with this thing.
Has a telepromter and you can read it, and it has a video playing, and you can green screen and put in a background. And you can insert images in a bucket and it will show until the next one shows up.
Then you can output it to a variety of formats, and you can even stream live using Flash Media Server. Can add titles, effects, blue screen/green screen built in.
All MAX attendees have a copy of this thing in your bags - so it’s the first time you can go and play with a sneak peek at home.

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Downey has a surprise to share. Immediately after the sneaks - behind the AIR bus there is a big party over there.
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Danielle Deibler to discuss VOIP in Flash Player.
They are a VOIP service - point to point media session, and peer to peer technology for Flash Player.
Also going to be enabling some extended codecs in the Flash Player beyond the ones available today.
We’re letting people brand the experiences themselves, no Adobe logo going ot have to display. And you can keep your users - only have to use your credentials.
Internal project being shown — diary book that you can update every day for your close friends. Added voice and a simple presence.
Open it up, and you can see some close friends who are logged in. And she is calling a guy, and the audio is coming into the computer using the network, and using the mic in her computer, and the dude is backstage. Activity detection in the app.
Flexibility of the app: Now going to use an AIR application. Don’t have AIR onto their roadmap until next year. But have launched it internally at Adobe - roll out voice inside of an app that’s a directory of company employees. Calls a dude right in front of me on his cell phone. And it worked!!
show you that the roadmap that they’re showing is pretty real. Doing demos, and working on the technology. Hopefully better clarification now!

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Ken Sundermeyer - showing stuff with Flash and handsets.
Flash Home for Mobile.
Going to make a UI nice! Can replace the Home screen of your phone with Flash.
Typically a home screen on a phone has some wallpaper, clock, indicators — boring!
Flash Home will let Flash to make that screen a lot more exciting.
Boot directly into Flash. Personalization on phones is a lot of money — people want to make a phone nice. A phone is in your pockets and vibrates… it’s pretty personal he says.
Great designers like the community can build this.
Flash Home - you get more realestate, he can use a launcher bar with icons, you have tabs and show a lot of information there. Went from a single idle screen to show a lot more things that he cares about.
You can get web data - pull down feeds. Can also leverage FlashCast, which is a server. Optimizes data and pushes to the phone only when you need it. FlashCast will know your ZIP code and get the right weather, data, and so on. Unlike a slow WAP browser, this is instant on, always there, always up to date.
He is pulling down the text and photos from Bill Perry’s sites. And even if you have no service, the last data you pulled is there.
Flash Home is integrated with the device. AIR has broken through the sandbox — this is similar. it lets you get at SMS, calling, and everything — access to device. Pulling everything together (device, web, etc)
You can completely theme this thing. You can make things for sports or whatever.
Showing code on paper… literally. He’s pointing with his finger at the code that he’s explaining… is pretty funny. Showing how he can customize the background based on the area code… if it’s from Seattle, change it to wherever background. Demos how this actually works using a caller from the audience.
You can buy these things, subscribe to them “OTA” (over the air.)
He has a catalog of Home screens - you can get new ones, subscribe to whatever you care about.
“Hope it makes your phone a lot more exciting for you NEXT YEAR”

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Photoshop Express — Geoff Baum

Consumer, online version of Photoshop. Not to replace Photoshop, just quickly edit photos online in a hosted app. Uploaded photos to Adobe, and you can select and then edit the images online.
Showing auto-correct - scrolling over images, and it’s rendering real-time in Flash.
Going into another edit - selecting saturation > White Balance — series of thumbnails to choose from to select what balance you want. And it’s doing this real time in Player.
Showing a photo of a boy - needs to be cropped, red eye, saturation changed, vibrance, rotated. He starts doing all these things in this online hosted app.
You can see the difference between the original and what he just did - and it took only 30 seconds.
The features are being selected from a list down the left hand side - sort of an accordion that groups things. There are 3 tabs across the top “Quick” “Normal” and “Advanced” that have different selections.

He is now removing Blemishes from an image. You can sort of choose areas of skin you want to replace the blemish with.
You can undo what you’ve done too.
Or you can go into timeline mode and select which version of the photo you want.
Modeless in sense you can do any edit in any place. Can go back or fwd in time.
Non destructive editing
Can go anywhere in the timeline, and it will re-render in the Flash client.

Going to do a replace color too. Changing the color of leaves around the leaves. And now he’s changing the color of a car. Or you can choose “solo replace color” Black and white, and only the car has color in it.

There’s distorting too - you can distort parts of the car.

Lots of cool features, all hosted online - you can upload, edit, package them up in a slideshow, embed on a blog, share with your friends.
Sense of the power you can get just with a Flash editor.

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Intermission. Band is playing again.

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Danielle Beaumont - Flex and AIR authoring in Fireworks “Next”

Custom skinning, along with being able to create prototypes for AIR.
In Fireworks - currently offer you some Flex components. You can drag them onto the canvas, you’re bringing over elements that have MXML intelligence inside them. They’re known components. Checkbox and buttons and so on behave like those components. This is great, good for wireframing, but if you actually want to custom skin it’s not too easy in FW.
In next version, you can do that directly within FW.
Showing a design she’s working on, they have custom skinned components.
Dragging an unskinned component into FW.
Want to skin it.
Double click it — and she’s editing the skin right on the canvas.. no jumping around anwyehere.
Grab a slider, and paste in the new graphic and layer it appropriately.
Juming over to the design, and then goes and replaces another graphic.
Supports nested symbols.
Now, wants to preview the Flex project — extending the capability so you can preview the MXML application right in Fireworks and put it in a browser. You no longer have to open it in FlexBuilder. Now you have a browser and all the components are known, skinned, and interact with them, and everything.
Can use AIR to build a prototype too - take all that chrome off.
You’ll be able to load the widget up and cache the data.
Can preview the AIR application right from fireworks too.
FW team is excited to get feedback. In the next few months, will be in Beta with these new features!!

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ColdFusion — building online offline applications with CF and AIR. Hemant Khandelwal

Without needing to know anything additional (CF developers) to make this happen. CF, and AJAX application. You can send data to a server. If you refresh, send the data back to the server.
Want to do 3 things to app: Make it AIR, make the data accessible to him in an offline mode. And when you send a form, if the AIR version is in offline mode, want the offline submission to happen when go online.
Couple of changes made to CF code to allow it to give him offline access. Adding a CF AIr access track to his page. Adding an offline mode to the grid. CF is generating all the code that’s required for the box grid to store the data into the local database, and do the sync.
Then he generates the AIR application — CF has generated a bunch of callbacks for him.
Adding some buttons on the app so he can go offline and online. When he’s online and sends mail, it will go to the server, and when you refresh it shows up.
When he goes online, it automatically syncs with the database and gives you the data.
All you need to do is supply a mode, and it automatically does everything to you.
Going to send data to the server, and show you how offline data can be sent to the server. When he’s offline, the mail goes into the unsent box - it processes the fields and stores locally (CF does this for you). When you refresh, the mail leaves the unsent and goes to the server.

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Web to Print technology - Roey Horns and Will Eisley

InDesign and Flex. How you can create simple to use print applications using Flex and InDesign server for backend. Server version of the layout engine used to produce thousands of newpapers, magazines and so on.

Have a customized menu service - able to print it, but add in the daily special into it easily.

Designers are attracted to this because you can do very nice typography, layout and so on - and designers don’t need to know scripting or any developer stuff.
You can upload to the server using an admin front-end. And suck in info from the ID file, and you can work with Template options.

Restaurant owner might use this service to create the menu. There’s a Flex interface with several tabs across the top. On the right side you see a live-preview from the ID server. It looks like exactly as it will when it prints. You get to enter in stuff, and it will update real time on the right (where you see the server preview).

Uploading an image to swap in (preserves transparency). And you can switch to a different theme - it changes all the colors in the menu, changes a default image.

You can with one click take all of the data from the original menu and populate the new menu.

Then you can create a high-quality PDF, that’s personalized menu in a few different steps.

Example of a web-to-print solution that you can build today.

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Future version of Flash - Jethro Villegas and Tony D.

Major structural and architectural work going into Flash.
New stage rendering core built on Flash Player 10. Benefits to be shown…
Designing around video… tough because you can’t see the video while you’re working.
New version of Flash, you can have live video on stage playing at author time.
Not only is video live, but it’s even interactive. You can pull out colors and stuff.
Better WYSIWYG on stage so you don’t need to Test Movie so much.
Another benfit is some of the things like 3D and live filters - you will see that right in the editing mode.
This is only one part - so there will be tooling for 3D, and tooling for advanced filters.

One of things hear from designers and animators - problems with tweening. Keyframes and timelines, headache. Want property changes over time.
Right clicking a symbol and creating a tween,
You see your path and see your keyframes across the stage (new span time) - path is adjustable and editable (think of Afeter Effects) - you have a bezier path. (Again, think After Effects)
Move the object, it changes the path. You can have scaling.
NO MORE KEYFRAMES
Select the object, select and move the the whole path moves.
You can delete the object - but the tween is still there, so you can add a new image.

Drawing some shapes on the Stage. Adding some IK stuff to a drawn arm. And now he’s just animating this thing.
Moves with shapes, moves with movie clips — bones on everything. And it’s fully interactive !!!!!

With less than 20 lines of AS, test movie. Runtime IK in Flash!!!!!!!! Designers and animators with both love this.

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Last 4 sneak peeks….

Rick Brown - new capabilities for PDF. Assisted by Michael Folkers

Take the Flash runtime inside of Acrobat, and see hat happens.
Acrobat is really for knowledge workers, everyday computer users. By integrating Flash, really transformed the way anyone now can take the power of those technologies and make some interesting presentation.

Demo - want to pitch the idea of a script to some movie execs. Has a script in PDF in Acrobat. Can take other file formats and add them to the PDF. Adding some PDFs, JPGs and so on - everything is in there, in conext with the document.
Have the Flash runtime in there, so you can view images, Flash game right in there, Any content type that can work in Flash can work in there to. like H264 video, FLV and so on.
Have all the content/assets together. The user interface though is pretty dull. Want the content to stand out - you can replace the UI and customize the experience of the document. So has created his own custom navigator - pulled out the metadata from all the files. There’s animation and sound.

PDF and Flash have powerful scripting models, and can go out to web services. Bridged the JavaScript model in PDF and AS - can go out and talk to web services. Have a Flash application running in context inside the PDF and talking to Yahoo maps. Taking the info in the PDF and hand it off to the application - then everything is in context with the document.

Can have dynamic content and reliable documents al together in the same package.

Integrated real time collaboration capabilities inside of PDF. CoCoMo running inside of a PDF, in context with the document. Showing a floor plan of the new office moving into - don’t want to spend a lot of time trying to understand the document… so he’s going to connect real time - can see if other people are present in the document. CAn chat with him, and sync the view of the document with each other. Want to show exactly what he’s looking at - so you can zoom in together and so on.

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Create content on multiple platforms - Steven Heintz and Ramanarayanan (Ram) Krishnaiyer

Showing Ubuntu.
Showing Flex Builder Linux!!
Based on the Flex 3 featureset. So you can do code hinting, syntax coloring, code completion, outline view, let you navigate the source code. Navigate using ctrl click.
Putting a break point and debugging the Flex app.
All the features to build Flex app, debug.
When will be able to give people an early version - it is still a very early version.
If there is interest, might be able to get a copy out for people to try….. oooonly if people vote for this session?
GO to Adobe Labs - as of about an hour ago, it was available on Adobe Labs. Still an early alpha, based on a number of Flex 3 features. Doesn’t have design view, but continuing to update the alpha based on community.
Marketing team has some stickers too at the doors here at MAX

From sneak to available….
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Scott Petersen
Flash on C/C++

Flash doesn’t have XSLT capabilities, in Flash or AIR there is not a lot you can do unless you write your own implementation.
Working on experimental technology to translate C/C++ into ActionScript and use it to create Flash or AIR apps.
Pasting a bit of code - calling the AS equivalent of XSLT… jamming it into HTML text.

Taken C source for libraries, and ActionScript as output.
Could extend XML object to do XSLT transformation in a single line.

Once you have C/C++ - you could take Ruby interpreter, PHP interpreter and leverage in your Flash and AIR apps.

Will take your syncronous C code and convert to asyncronyos so it doesn’t block the UI
So you can approximate multithreading with that.

Ported a more complex app - Linux Quake ported into Flash. And even modified it in Flash. (!!!!!)

Quite a bit of C code that’s interesting to port.
Possibilties for porting:
Encoding libraries for media
Image processing
interpreters
Your company’s legacy logic.
Port some server side PHP right into your SWF.
Interesting with AIR
Media encoding and decoding (ffmpeg, mp3, camera raw)
Internet protocols - Jabber, Google Talk

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Shai Avidan
Content Aware Image Resizing

“promised when I came here that everyone would be drunk by now”
Content is king - want content to apply to the transportation that you’re doing. The content should reflect the result.
Show a simple way of doing that — seams.

You can reduce or extend the image -(you should see the YouTube video of this instead - google “content aware image resizing” or his name.)

You can add constraints for the scene carving - so images that don’t work you can set these constraints so it doesn’t distort.

This is seriously crazy stuff - he’s erasing a shoe from an image with all these shoes, deleting a boat from an old print. All of this on a flat bitmap file.

(5 votes, average: 5 out of 5)

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